-
Intuition
the business of intuition
You don’t have to be a professional psychic to have an unexplainable hunch or feeling about a situation.
-
Hollywood
Hire Me Hollywood!
Want to know the super-secret to Stan Lee's writing process? What's for lunch on the set of The Walking Dead (hint: it’s not brains!)? How to sneak onto the set of Saturday Night Live?
-
innovation
iRenew Bracelets
iRenew suggests adding their bracelets to every Back to School Checklist to give students and moms a competitive edge this school year!
-
Beasley Real Estate
House of the Day
Beasley Real Estate is a boutique property brokerage firm with a global reach, specializing in the greater Washington DC market.
-
Corporate Psychics
When the Outlook is Hazy
Executives are turning to business psychics such as Victoria lynn Weston for help making tough calls: "Should I hire this job candidate?", and, "When will my company turn a profit again?"
-
Social Media
Facebook Customization
Companies, authors and filmmakers seeking to have a professional presence on Facebook can get help from MediaQuire.
-
Musical Brains
Harnessed
Language and music are central to what it means to be human. But where did they come from?
-
Share
Print 
Email
RSS Feed
Treat Your Business Like A Social Media Company
Excerpt Source: Open Forum American Express
According to Meg Sinclair, Syncapse corporate communications manager, "We produce content that answers questions for potential customers. The easiest way is probably writing-a blog, story articles, white papers and the like. They will all rise to the top of search engines when customers are looking for answers to their problems."
Their first piece, a blog called, "Value of a Facebook Fan" confirmed the power of the new strategy. As Scissons recalled, "It immediately improved our position as a thought leader in the enterprise social media management space. We realized that when research is relevant and helps our customer base solve a problem or answer a question, word will spread quickly. This has been the case for all of the content we have published in the last year."
Since embarking on the media company strategy, Scissons says traditional publication editors phone frequently, looking for his for insights and observations. He gets invited to speak far more often at top-tier industry events such as SXSW.
Syncapse has since grown to over 150 employees. Business has never been better and he believes the media company strategy is an essential component of their success.
Read the whole story: [click]
Write a comment
- Required fields are marked with *.
Posts: 1
Reply #1 on : Mon April 30, 2012, 14:59:46